OTJ2 career

Smitten by brands, swayed by popular-culture, asphyxiated by deadlines. Yes, that’s advertising for you. It’s not all that bad though. In fact, no other profession gives you the job-satisfaction advertising does. It’s a nice feeling when people start talking about your TV spot.

What does an Advertising Person actually do?

It is an ever-changing industry and there are a lot of different roles one can take up within the advertising set-up. You can choose from the following departments:

Creative

Consists of Art Directors, Visualisers, Copywriters & Designers.
The look and idea of an Ad is created by these guys.

Account Service

Account Services or account management is somewhat the sales arm of the advertising agency. The Client Servicing person meets with the client to determine sales goals and creative strategy. They are then responsible for co-ordinating with the creative, media, and production staff behind the campaign.

Strategy & Planning

Involved in gathering information regarding industry, competition, customer product or service; as well as presenting findings in verbal/written form with recommendations.

Media

The media guys deal with buying various kinds of media spaces that the ad campaign would need. For example, Newspaper spaces, Radio airtime, Television slots etc.

Where can I learn the craft?

01. Bharatiya Vidya Bhavan, New Delhi

02. Bharatiya Vidya Bhavan, Mumbai

03. Bhavan's Harilal Bhagvati College of Mass Communications, Bangalore

04. Bhavan's Institute of Communications and Management, Kolkata

05. Indian Institute of Mass Communication, New Delhi

06. Indian Institute of Technology, Mumbai

07. Mass Communications Research Centre, New Delhi

08. Mudra Institute of Communications, Ahmedabad

09. Narsee Monjee Institute of Management Studies, Mumbai

10. Siddharth College of Communications, Mumbai

11. Somaiya College of Arts, Mumbai

12. Sophia College, Mumbai

13. XIC, Mumbai

14. KC college,Mumbai

15. Jai Hind,Mumbai

16. XLRI,Jamshedpur

What kind of remuneration should I expect?

Job positions and earnings in an agency vary with its size and turnover. The earnings range from 7,000 for production mangers to 8,000 for copywriters and up to Rs. 35,000 for General Managers plus perks.

Famous Advertising Professionals

Indra Sinha
Freddy Birdy / Naved Akhtar
(a copy/art duo who created numerous award winning campaigns)
Alyque Padamsee
Piyush Pandey
Prasoon Joshi


	Smitten by brands, swayed by popular-culture, asphyxiated by deadlines. Yes, that’s advertising for you. It’s not all that bad though. In fact, no other profession gives you the job-satisfaction advertising does. It’s a nice feeling when people start talking about your TV spot. What does an Advertising Person actually do? It is an ever-changing industry and there are a lot of different roles one can take up within the advertising set-up. You can choose from the following departments: Creative Consists of Art Directors, Visualisers, Copywriters & Designers. The look and idea of an Ad is created by these guys. Account Service Account Services or account management is somewhat the sales arm of the advertising agency. The Client Servicing person meets with the client to determine sales goals and creative strategy. They are then responsible for co-ordinating with the creative, media, and production staff behind the campaign. Strategy & Planning Involved in gathering information regarding industry, competition, customer product or service; as well as presenting findings in verbal/written form with recommendations. Media The media guys deal with buying various kinds of media spaces that the ad campaign would need. For example, Newspaper spaces, Radio airtime, Television slots etc. Where can I learn the craft? 01. Bharatiya Vidya Bhavan, New Delhi 02. Bharatiya Vidya Bhavan, Mumbai 03. Bhavan's Harilal Bhagvati College of Mass Communications, Bangalore 04. Bhavan's Institute of Communications and Management, Kolkata 05. Indian Institute of Mass Communication, New Delhi 06. Indian Institute of Technology, Mumbai 07. Mass Communications Research Centre, New Delhi 08. Mudra Institute of Communications, Ahmedabad 09. Narsee Monjee Institute of Management Studies, Mumbai 10. Siddharth College of Communications, Mumbai 11. Somaiya College of Arts, Mumbai 12. Sophia College, Mumbai 13. XIC, Mumbai 14. KC college,Mumbai 15. Jai Hind,Mumbai 16. XLRI,Jamshedpur What kind of remuneration should I expect? Job positions and earnings in an agency vary with its size and turnover. The earnings range from 7,000 for production mangers to 8,000 for copywriters and up to Rs. 35,000 for General Managers plus perks. Famous Advertising Professionals Indra Sinha Freddy Birdy / Naved Akhtar (a copy/art duo who created numerous award winning campaigns) Alyque Padamsee Piyush Pandey Prasoon Joshi

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