50 Cent was beaten by rival rap star Kanye West
Curtis James Jackson III, better known by his stage name 50 Cent, is an American rapper, entrepreneur, investor, and actor. He rose to fame with the release of his albums Get Rich or Die Tryin' (2003) and The Massacre (2005). His album Get Rich or Die Tryin' has been certified eight times platinum by the RIAA.
Kanye Omari West, is an American hip hop musician, songwriter, record producer, film director, and fashion designer.
In 2007, US rapper 50 Cent was beaten by rival rap star Kanye West in the stand-off to claim the best-selling album in the US. West's Graduation shifted 957,000 copies in its first week of sales while 50 Cent's album, Curtis, only sold 691,000. Before the albums went on sale 50 Cent vowed he would retire from making solo albums if he was outsold by West. 50 Cent axed his forthcoming European tour and a performance at London Mobo Awards the Vodafone Live Music Awards in London, as well as at an MTV show in Germany.
Ben Detrick of XXL cited the outcome of the sales competition between 50 Cent's Curtis and West's Graduation as being responsible for altering the direction of hip-hop and paving the way for new rappers who didn't follow the hardcore-gangster mold, writing, "If there was ever a watershed moment to indicate hip-hop's changing direction, it may have come when 50 Cent competed with Kanye in 2007 to see whose album would claim superior sales."